Hello! I'm Michael.A 37-year-old UGC creator dude. Yes, we exist.
Why do UGC with a guy in his late thirties? (Me)
I'm Michael. 37, Toronto-based, married, and have an awesome dog named Rosie. My favourite things in life are fitness, food, self-care, travel, sports, and gaming, and I genuinely love sharing great products across all those categories.
I also run Growth Marketing at a nutrition brand, so I know what works from both sides of the table. What you get from me is authentic, never forced, and trustworthy.
What I make.
Short-form video
TikTok, Instagram Reels, YouTube Shorts. Hook-first content built for the feed. Whether you need 15 seconds or 60, scripted or spontaneous, I deliver content that feels native to the platform.
Paid ad creative
Performance content built to convert. Strong hooks, clear value props, clean CTAs. I think like a marketer because I am one. Every second of the video is doing a job.
Long-form video
YouTube reviews, unboxings, walkthroughs, and tutorials. For brands that want a deeper dive, real product demos, or content that lives long-term on a channel.
Photo content
Lifestyle stills and product shots. Same approach as video: authentic, in-context, never staged to look fake. Great for ads, web, social, and email.
Whitelisting and usage rights
Run my content as ads from your account or mine. Flexible licensing so the work performs wherever it makes sense for the campaign.
Let's do it.
Email hi@bigmikelikes.com for rates and availability.
Or DM @iamwillycool on Instagram if that's faster.
